Blue Jay is a town located in unincorporated San Bernardino County in California. It is located in a region of California known as the Inland Empire. The town is a part of the Lake Arrowhead Community. Other towns in this community are Lake Arrowhead and Running Springs. It is within the San Bernardino National Forest. Blue Jay Village itself is located one mile from the southwestern bank of Lake Arrowhead.
The town started as the homestead of Art and Norma Wixom. They leased a few vacation cabins and opened a store in 1914. Stoney DeMent leased the land and built a market called The Blue Jay Market in 1934. The store was named for the blue colored birds that live in the area, and this later became the name of the town built up around it. The naming of the town is something of a misnomer: the local variety of jay is actually the Steller's Jay, not the closely related Blue Jay. While this is widely known in the area, the name has stuck. The store also had a dance floor upstairs, but this was converted to hotel rooms a few years later to accommodate the crowds of tourists who came in the summer. Residents began to move to Blue Jay about 10 years later.
Blue Jay Village today is home to 2314 residents. It is considered the entertainment district of the Lake Arrowhead community. It contains a shopping center, a number of restaurants, and many privately owned stores. The village also hosts many events including the Lake Arrowhead celebration of film, The Blue Jay Christmas parade, and the Blue Jay Jazz Festival.