Pierson bills itself as the "Fern Capital of the World". The town is heavily reliant on agriculture which mainly consists of fern growing. Its ferns are exported worldwide for use in floral arrangements and other decorations.
|Motto: Fern Capital of the World|
Location in Volusia County and the state of Florida
According to the United States Census Bureau, the town has a total area of 8.7 square miles (23 km2). 8.1 square miles (21 km2) of it is land and 0.6 square miles (1.6 km2) of it (6.86%) is water.
As of the census of 2000, there were 2,596 people, 484 households, and 378 families residing in the town. The population density was 319.1 inhabitants per square mile (123.1/km²). There were 514 housing units at an average density of 63.2 per square mile (24.4/km²). The racial makeup of the town was 81.93% White, 4.93% African American, 0.27% Native American, 0.08% Asian, 11.48% from other races, and 1.31% from two or more races. Hispanic or Latino of any race were 62.44% of the population.
There were 484 households out of which 43.2% had children under the age of 18 living with them, 61.2% weremarried couples living together, 10.5% had a female householder with no husband present, and 21.9% were non-families. 18.0% of all households were made up of individuals and 9.5% had someone living alone who was 65 years of age or older. The average household size was 3.35 and the average family size was 3.71.
In the town the population was spread out with 21.7% under the age of 18, 18.7% from 18 to 24, 38.4% from 25 to 44, 14.2% from 45 to 64, and 6.9% who were 65 years of age or older. The median age was 28 years. For every 100 females there were 142.6 males. For every 100 females age 18 and over, there were 149.9 males.
The median income for a household in the town was $26,773, and the median income for a family was $27,461. Males had a median income of $30,247 versus $14,605 for females. The per capita income for the town was $12,450. About 22.8% of families and 33.6% of the population were below the poverty line, including 39.9% of those under age 18 and 21.8% of those age 65 or over.