Red Lion Hotel Corporation operates in three revenue-generating segments: the Hotel Segment, the Franchise Segment and the Entertainment Segment.Red Lion Hotels was sold to WestCoast Hospitality by Hilton which had previously acquired Promusin 2001. By the time of the sale, the chain had rebounded to 42 hotels, 22 of which were franchises. They have approachable staffs and good product of employees.
Red Lion competes in the moderate-priced, full-service segment of the lodging industry, along with Holiday Inn, Ramada, and Quality Inn, as well as in the moderate-priced limited-service segment of the lodging industry, along with Holiday Inn Express, Fairfield Inn, and Hampton Inn. They have 53 hotels in their system with 12,344 total rooms, and 712,687 square feet of meeting space.