New Deal is a town in Lubbock County, Texas, United States. The population was 794 at the 2010 census. It is part of the Lubbock Metropolitan Statistical Area.
New Deal was originally known as Monroe, named for Monroe G. Abernathy, a local landowner. The town was originally developed as a train station loading site. People began to settle there and that is why the town was built alongside the railroad tracks and highway. The train identification name for the township still reads Monroe alongside the railroad tracks. Some time afterward the town wanted a post office and requested the permit for the Monroe Postal Station. Because there was already a town in Texas with the name Monroe City, the U.S. postal department changed the name of the town to New Deal after Franklin D. Roosevelt's programs and to go along with the consolidated school system's name.This information was all developed when the school system had to write a history when applying for a federal grant. In 1970, the township was incorporated by the vote of its citizens. The city of Lubbock, Texas, was planning some annexation of surrounding lands and the people of the New Deal area decided to incorporate rather than be annexed to the city of Lubbock. A local farmer, Billy Fortenberry, was the first mayor. In 1970, Ray Edell West, a city councilman for three years, became the mayor. Under his mayoral direction in the next 7 years, the town built a City Hall and a Volunteer Fire Department building.
New Deal is located on the level plains of the Llano Estacado just to the north of Lubbock, Texas at (33.734048, -101.835862).
According to the United States Census Bureau, the town has a total area of 1.1 square miles (2.9 km2), of which 0.015 square miles (0.04 km2), or 1.25%, is water.
The Town of New Deal is served by the New Deal Independent School District. The school system was segregated until fall 1968. The school system was originally known as Monroe Schools but, in later years, as small school systems began to close, the Monroe schools incorporated with several others and took the name of the New Deal Consolidated Schools.