Our world today is digital. Facebook boasts approximately 850 million users, YouTube generates more than 4 billion video views daily, and there are more than 150 million blogs online. According to comScore, there are more than 18 billion monthly searches conducted by U.S. internet users.
If you are a business owner, how could you possibly expect to succeed in the coming years without mastering the art and science of digital marketing? And the first step in the digital marketing funnel is getting in front of your target audience (otherwise known as capturing the 'top of the funnel'), so that they know you exist, they know you can help them achieve a goal, and they know you are better than other options.
To help your business capitalize on the opportunities available through digital marketing, here are five steps for you to get in front of more prospects online:
1. Know Your Audience
You may think you know who your customers are, but have you ever actually analyzed the data? Have you researched their lifestyles, their online destinations and online behaviors? Have you developed personas for your different audience segments?
Knowing as much about not only your customers, but more importantly, knowing everything about your ideal customers is critical if you hope to be effective in getting in front of them online.
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There are a number of good resources to uncover more details about your audience online. Quantcast is a good place to start. If your company can afford it, comScore provides tremendous amounts of online insights.
Also, contact the websites that you know your audience frequents. Download their media kits, talk with their ad salespeople and editorial staff. Understand the exact breakdown of their website audience, and their corresponding behaviors on the site.
And don’t forget to ask your customers and prospects directly about their online destinations and usage. This can often be the most insightful research you can do.mobile jaw crushers:http://www.hx-crushers.com/p15.html jaw crushers:http://www.hxjq-crusher.com/1.html
2. Understand How They Search
Have you researched how your target prospects are searching for businesses like yours? Google offers a free and easy Keyword Search Tool. Check the “Local Monthly Searches” for the number of Google searches on your targeted keywords in the United States (although there are options for checking international search numbers as well). Or you can try a more robust keyword solution, such as WordStream or SEOmoz Pro. Google also provides you with deeper insights and trends through its Google Insights for Search tool.
Also, check out what your competitors are targeting in search. Tools such as AdGooroo provide very detailed insights. If your budget does not allow for AdGooroo, try SEMRush or SpyFu.
Then write a blog and add optimized posts on a regular schedule. Google will love you. Companies are always surprised by just how much a blog can catapult their organic search rankings and drive qualified traffic to their sites.
And what’s the key to writing blog posts that will be rewarded in the search engines? Sure, you need to cover the basics like keywords as well as optimized title tags and URLs. But even more importantly, you need to create content that kicks butt! That’s right, content that blows people away. There’s a lot of garbage content online already. Don’t waste your time with that just to try to gain some Google rankings. Instead, write exceptional content that makes your target audience scream, “That’s awesome!” That’s when they’ll share a link to it on their blog, or their Facebook Page, or their Twitter feed. Over time, that’s how the media can find you and use you as an expert, as well.
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