Many businessmen are putting up their sites to expand their business. Each webmaster wants his site to be shown on top of search results. To fulfill this purpose web directories are used. Web directories are like search engine but on much smaller scale. A web directory is a website which consists of other websites submitted by webmasters. Website promotion is a process to promote a website to bring more visitors to the website.
Data in web directories is well organized into categories and sub categories. These directories generally have search features by which users can search through entire index just as in search engine. But web directories contain less amount of links than search engines. The search engines send spiders which find new websites to rank them. Web directories do not crawl websites as search engine does. Hence the only information the web directories contain are that submitted by webmasters. Web directories use meta tags and keyword to search for websites whereas search engines use complex algorithms.
Web directories have many purposes. It depends upon administrations goals. Web directory mainly focus on getting more traffic. You can submit your website in any of the following directories:-Niche directories are those which consist of specific topic or niche. So in niche directory users can find information required by them very easily. Next type of directory is free directory. In this type of directory you can submit your site for free. But your site will be shown in web directory after some time, usually six months. Free web directory which is well organized and human edited is efficient to search for websites. It also increases website exposure and rankings in search engine result page. Another type of directory is paid web directory. This type of directory requires some amount to be paid by you. It takes less time than free web directories. Your site will be displayed within a day or a week. Final type of web directories are poorest quality ones. These are known as link farms. These directories lack organization and unique features. It is useless to search in these types of web directories. You should not submit your site to these directories as they decrease your popularity in search engines.
If you are submitting a website or searching for it, you will get high results with high quality niche directories. There is a proper procedure to submit your site .There are manual editors who check your site .A web directory may require your name, email, URL, description and title of your site. Page rank is very important in web site popularity. Directories which have low page rank are less desirable. Web directories are manual edited. You should submit your website under a relevant category. You should not submit your site if it is under construction otherwise there are chances of your site being rejected by manual editors.So while choosing a web directory you should keep in mind that web directory has high page rank. More is the page rank, more will be number of visitors and hence more clients
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