Rowena is an unincorporated community in southwestern Runnels County, Texas, United States. According to the US Census, the population was estimated at 483 in 2000, an increase of three percent from the 1990 census (466 Rowenans). The United States Postal Service now estimates the population at 714. The elevation is 1,628 feet above sea level.
Paul J. Baron designed the town in 1898.